2025
A branding project for Spinning, an indoor cycling start-up. I was commissioned to develop the brand's visual identity, including its logo design, brand guidelines, and promotional visuals for a crowdfunding platform.
The logo draws inspiration from the circular motion of a spinning bike, using repeated rounded forms in the typography to create rhythm and motion. Alongside the logo, I developed a colour palette and visual guidelines to establish a consistent yet flexible identity across different brand applications.
Commissioned by Spinning.